Table of Contents
- Backlinks profile Analysis.
- Backlinks Gap Analysis
- Competitor Strategies.
- Link building Opportunities.
Backlinks Profile Analysis
Backlinks are a reliable indicator of a website’s desirability and credibility, as other websites will link a website providing any benefit to the web.
A comprehensive analysis of your website’s backlink profile is used to determine its strengths and weaknesses and map out any future SEO efforts by presenting potential growth opportunities that have not been explored yet. A backlink analysis will also show how your website measures up against competitors. You’ll gain some insight into your competitors’ strategies and what you could implement in your process.
This backlink graph shows a steady backlink acquisition trend from the Dec-21 period, with our backlinks count growing from 150 to 450. Still, we will need to double down on the acquisition efforts and increase the rate of acquisitions if we want to rank higher.
New and Lost Referring Domains
Let’s have a look at the new and lost referring domains data for the last 6 months:
Except for the period between Mar-22 to Apr-22, our efforts show positive results with the acquisition of new domains with minimum loss. If we manage to keep this trend, we hope to achieve great results for a higher SE ranking of our domain.
Backlinks Gap Analysis
Backlink Gap Analysis is the study of biotquest.com’s backlink profile against its competitors, identifying unique websites that link to the competitors but not biotquest.com. Backlink analysis can further help us measure the difference in the number and quality of links coming into our site against our competitors.
This can be used to strategize SEO efforts based on the competitors’ strengths and weaknesses.
SEMRush’s authority score metric is a compound domain score that grades the overall quality of a website or a webpage. The higher the score, the more assumed weight a domain’s or web page’s backlinks could have. The graph below shows the authority score of biotquest.com’s competitor sites, which provides a quantitative insight into the competition’s backlink profile, which we can use to evaluate our SEO approach.
Optibacprobiotics.com leads this group with an authority score of 47, with a gradual increase since Aug-21. balanceone.com is just behind with an authority score of 45. omnibioticlife.com and pendulumlife.com are following with a score of 41 each.
optibacprobiotics.com is also leading here, with 2065 sites linking to it.
balanceone.com is second here with 1558 referring domains. pendulumlife.com is getting 1024 unique backlinks. Omnibioticlife.com, with its 653 referring domains, is the last by a big difference but is still way ahead of biotquest.com, which has 0 such unique referring domains.
biotquest.com should focus on improving its referring domains portfolio and should work towards acquiring such links to improve ranking prospects.
A study of Competitor strategy can help us give insight into what works and what does not regarding SEO. Let’s have a look at some of biotquest.com’s competitors’ strategies.