Facebook is one of the most widely used social networking platforms that allow users to interact with each other and stay updated about current affairs and news all around the globe.
According to Facebook, approximately one billion people log in to Facebook every day, which is quite a huge number.
Any business using the Facebook platform to reach its target audience would be the wisest one in the market because Facebook can help businesses grow in the market by creating brand awareness.
Facebook marketing is one of the most effective ways of digital marketing to get desired audience and customers.
If you want to know how Facebook marketing works, you will have to stay with us till the end, and we’ll help you understand the whole game. So, without any further ado, let’s get started!
Table of Contents
What is Facebook marketing?
Facebook is generous enough to provide a wonderful platform for the business community where they can advertise their products/services and convert the visitors into potential buyers or customers.
Facebook is one of the easiest ways of achieving your business goals with the help of digital marketing. Traditional marketing practices required you to invest so much money, time, and effort, but still, the results were not guaranteed.
But now, with Facebook advertising, everything is just a few clicks away. Your potential customers are just a few clicks away.
Facebook ads manager is the Facebook tool that allows you to create, optimize and check the results of your ads.
Facebook gave the opportunity to the business people to experiment with Facebook ads and drive more customers to their outlets or online selling points.
READ MORE: What Is UX Design Marketing
How to use Facebook ads manager to run ads?
Facebook ads manager is the advertisement tool. It allows you to create advertising campaigns for your services and products. You can make ads for different business objectives like
- Leads generation
- Facebook page likes
- Sale generation
- Website traffic
- Brand awareness
- Engagement
- App installs
- Video views and much more.
All these business objectives cover most of the business goals that can be the basis of every business campaign. You can choose an ad objective and start getting results instantly.
What type of ads can you use in Facebook marketing?
Facebook allows you to run three types of ads as follows:
These ads are just single image ads that tell about your business or product and help the customers know better about what you are offering.
Video ads:
Video ads help in getting more customers as they are more self-explanatory and attract more customers.
Carousel ads:
If you are selling a product or more, carousel ads help you showcase your products more than one at the same time. In addition, it helps you exhibit your different products to target audiences of different nature.
Collection ads
Collection ads allow you to add a cover photo, videos and product images. The best thing about collection ads is that they nurture interest and intent.
What are the advantages of opting for Facebook marketing?
Facebook is a platform that gives you an opportunity to advertise your products and skyrocket your sales while saving money. Apparently, it seems impossible or at least difficult, but actually, it is not.
Facebook advertising can help you connect with your customers globally and generate more revenue for your business. The following are the perks that you can enjoy if you choose Facebook for your digital marketing platform.
- The best thing about Facebook marketing is that it helps you create your brand awareness and help you get more exposure among your potential customers.
- Gone are the days when you had to spend dollars on traditional marketing practices for creating brand awareness.
- Driving website traffic from organic ways can be a bit time consuming and tiresome, and still, there’s no guarantee that you will get enough traffic to rank on different search engines.
- Facebook marketing gives you an opportunity to promote your website on the platform and get more visits to your websites. It will help you get unique visitors and improve your ranking.
- Furthermore, Facebook has a huge audience gathered at a single platform, so finding your relevant audience from the crowd is pretty easy.
- Through Facebook advertising, you can promote your services and products on a single platform instead of going from door to door to endorse your product and get ROI.
What challenges may you have to face while setting up Facebook ads?
Although Facebook has a huge list of perks that the users can enjoy from the business perspective, there are some challenges that always hinder the marketer’s way.
The following is the list that will bring all those challenges to the spotlight that you must know before choosing Facebook advertising for your brand.
- Although Facebook ads cut off a lot of budgets, it requires you to invest time and effort to set up a powerful ad that drives results.
- If you don’t invest the right amount of time in setting up and optimizing your ads, you may not get the desired results.
- The second most significant challenge is the skill set required to run Facebook ads. Although it seems a piece of cake to run ads, the reality is contrary.
- If you don’t target the right and relevant audience, all your money will go wasted, and you will not get any ROI. to avoid such cases, you will need professional Facebook marketers to run and optimize your ad campaigns to get more results.
- Negative feedback can ruin your business image instantly on Facebook. In a way, it is a good thing, but with the two-way communication nature of Facebook, someone can purposely destroy a brand by posting negative comments and reviews publicly.
Our verdict:
Crafting a Facebook marketing campaign is a bit tricky, but it can save you from lots of troubles of traditional marketing practices once it is done.
Choosing Facebook for different digital marketing objectives for your business can truly benefit your business by creating brand awareness in the relevant audience.
So what are you waiting for then?
If you are struggling with your brand growth, get your hands on Facebook advertising strategies and techniques to get the most out of this single platform!